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After a bumpy start and uncertain future, I was beyond excited when Chordsurfer landed on my desk. Both Michael – our interactive designer, and an all-round fantastic person to work with – and Epic Games were equally psyched at a second chance for the browser game. We worked together to rethink the overall design, background elements and icons in light of the new demographic for the project.

Audio was the backbone of the game, and had to be re-imagined to fit in the new context. We eventually opted for a guitar baseline and worked alongside our music portfolio team to create 11 separate stems.

We rendered a teaser for Chordsurfer to be scheduled as on-air promotion for our linear stream, and cross-promoted the project within the live broadcast of Roskilde Festival in July. The game was also iframed on redbull.com and activated on our social channels as an enhancement feature for our audiences.

CREDITS

Digital Agency: Epic Games
Producer: Chroniclr
Co-Producer & Interactive Designer: Michael Webersdorfer
Audio Post-Production Supervisor: Elke Baxrainer
Design Coordinator: Stefan Bergmayr
Design Coordinator: Theresa Honzak